The Sapeurs, members of The Society for the Advancement of Elegant People, bring a bit of high society and tailored suits to the streets of Brazzaville, capitol of the Republic of the Congo.

In this documentary Guinness illustrate’s the brightly coloured and social affairs that bring the ‘Sapeurs’ together. Their bold choice to live an unexpected lifestyle is a source of celebrated originality and positivity. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. The Sapeurs show us that whilst in life you cannot always choose your circumstances, you can always choose who you are.

Watch the documentary on the Sapeurs above then check out Guinness’ advert below: