What a time to be alive! 2016 has been a massive year for Drake’s OVO Sound label. All acts have dropped projects – Majid Jordan, Roy Woods and DVSN released their debut albums. PARTYNEXTDOOR let loose his highly anticipated third album and Drake continues to dominate the charts with VIEWS.
We’ve decided to craft a list ranking our favourite releases, from the label. What was your favourite release from OVO Sound?
I had very high hopes for this album. P3 was going to finally be the album to solidify PARTYNEXTDOOR as a bonafide superstar. He has already proven himself as a hit maker with “Work” and “Too Good.” Sadly, P3 sounded quite monotone which intern made the album seem way longer than it actually was.
The biggest problem behind OVO Sound is that the artist are not getting the same promotional push that Drake receives. PARTYNEXTDOOR has now three full-length projects on the label and while he has a passionate following he has yet to really chart. However, is that the labels problem or is the problem his own. Party needs to start collaborate with others besides drake to keep raising his profile.
Daniel Daley and Nineteen85 craft electrifying R&B music under their DVSN moniker. Their debut album SEPT 5th is filled with slick production, lush vocals and easily one of the best R&B out this year. It’s very consistent throughout and is an emotional experience that will no doubt have you feeling some type of way.
3. Roy Woods
Roy Woods, moody and atmospheric fusion of R&B and rap blends perfectly with OVO’s trademarked sound. With Waking at Dawn, Roy crafts a captivating project that pulls you into his hedonist world. While the formula is not brand new Woods manages to keep you entertained if you’re a fan of R&B you should check it out now.
VIEWS is not the masterpiece that I expected. Nonetheless the album is still a solid offering from the OVO General. Overrated? Maybe a little bit! But VIEWS still sounds pretty damn good. It’s biggest problem was simply the album’s length – some songs could have definitely been cut from the project to make more of a cohesive listen.
1. Majid Jordan
Majid Jordan’s self-titled release has been one of our favourite projects this year and is perhaps one of the most consistent project that has come out of OVO thus far. It’s sexy, moody and electric – perfect for the after-hours. Sadly the album hasn’t quite caught on as it should have. Majid’s soulful melodies and song writing ability, accompanied by Jordan’s sultry instrumentation gives the duo massive crossover appeal.
Being attached to Drake seems to be a blessing and a curse. Yes, Drake has propelled the duo into the spotlight, however the people who check out their music tend to come from the hip hop crowd that doesn’t necessarily rock with this type of music. So with better marketing by targeting the correct audience Majid Jordan will be household names in no time. Just wait for their next album!!!