Our story · Est. Toronto, 2013
IT STARTEDWITH MUSIC.
From an independent record label to a creative, growth and AI consultancy.
Founded in Toronto in 2013, on a belief that still shapes the work today.
Four chaptersThe belief
Music moves people.
It was the idea behind the record label. Today, that point of view informs everything we do.
Four chapters
01
Music
LYFSTYL started in Toronto in 2013 as an independent record label. We spent years producing music.
Dermot Kennedy Finds His Place in the World
02
Media
We built a discovery platform to connect audiences with new artists. A publication followed, connecting a growing audience with the artists, ideas and places shaping culture.
Jay Whiss is Bringing Toronto to the World
03
Culture
Brands started showing up, drawn to the design, the storytelling, the campaigns we were running for ourselves. They wanted the thinking behind it, so we built an agency around that question. Storytelling stayed at the center.
The Radical Street Art of Berlin
04
Technology
Then AI arrived and we went all in. We take companies from AI curiosity to AI capability.
We help companies turn strategy into stories, build systems that move them forward, and make work that matters.
Today
From music to media to machine learning, we’ve always been in the business of making things matter. AI made us better at it.
Explore the stories